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How We Became One Of The Most Impactful Women Only, Coaching Companies
The Fit Femme Project was once just a young teenage girl who couldn't see or understand her worth and placed all of her value on her body and how she looked. The only person she treated badly was herself. She spoke and acted shallow in times of desperation and need for self-love. She isolated herself from becoming someone new or better because she convinced herself she didn't deserve it.
When there was no other way but up and out, in the first moment that she dug deep and began radiating the love, care, and support she provided to others to herself, that was when she succeeded in all of her dreams and aspirations...and was even able to bring a new physical and mental being to life. Reborn into a new version of herself who envisions health and abundance, support, and profound experience and evolution to not only impact her own journey but eventually be able to impact hundreds of women searching for the power to be the version of themselves they never knew was possible.
Let's begin...
As a teenager, I grew up with every body image issue you can think of. I hated nearly every part of my physical being. I cried and tormented myself over cellulite, jiggly legs, short hair, lack of abdominals, and my small boobs. I hated the way that I looked. My Mom’s side of the family surely pointed all of this out whenever they had a chance, making matters significantly worse and made it unmanageable. I tried to solve it with so many forms of instant gratification like temporary starvation, excess amounts of cardio (AS A TEENAGER), and eventually breast implants. YES, instant gratification did help, because of course, it made me feel better for a short amount of time, but man.... was it temporary. It led to even deeper emotional issues and nothing I actually wanted and desired stuck around. I was forming bad habits in binge-restriction cycles, spending gobs of money on shit that didn’t work, and I felt more and more lost and helpless as time went on...because I wasn’t resolving the real issue.
I wanted the whole picture, and respect for my body inside and out. I wanted any painful chafing to stop (it was embarrassing to have to cut walks short because of the burning). I wanted my jeans to ALSO fit my ass and not just float around in there while my legs suffocated like sausages. I wanted to form good habits that built confidence in all that I did, and the list goes on and on, but MOST of all I wanted to love myself. What was the point of existing if I didn’t love who I was?, I would say to myself daily. How was I supposed to love myself in the future if I didn’t know how to love and respect myself now?!
I have to be honest, if it wasn’t for the giant financial investment in breast implants and realizing that a set of tig-ol-bitties wasn’t going to solve my problem...nothing temporary would and I needed to make a long-term investment that worked, instead of a dozen little investments that nearly drove me insane with the back and forth, and always brought me back to square one.
After I graduated high school, I moved away to Newark, New Jersey with my boyfriend (now my Husband) to begin a new life in a clear, unbiased, non-judgemental setting and started working on ME. I decided to focus on deep work first. I joined a gym and just made the commitment to show up. Confidence was the new goal that I would achieve by working from the inside out—what I didn’t know is that work would eventually transfer back in - a thousand times over. I finally started to begin to feel a sense of achievement, DAILY. A little bit of time and work goes a long way, I mean a REALLY long way! I am referring to where I am now. I NEVER knew my life’s greatest journey was just beginning on the edge of “uncomfortable”.
I began my trek and it kept paying forward every so often, in MASSIVE ways. Physique improvements, internal growth in mindset, a BIG increase in confidence in my abilities and body...I felt educated, smart, and that confidence started to build. I used my pains as a catalyst to fight for what I wanted...and then worked until I found a method that I could repeat, until the end of time for consistent and new progress. It evolved, through curveballs, and really made me fight once in a while, but I knew that if I could accomplish a few small goals a little at a time, I would reach my next big goal undoubtedly. I showed up for myself every single day, and my entire life started changing. I made more money bartending 60 hours a week, my relationship with food improved, and I was healing from all of the torment I had put myself through for years.
My confidence in my new healthy habits and abilities grew so much that I signed up for my very first NPC Bikini Competition in 2013. My next endeavor and “level-up” was to put myself into something I would have never in a million years, done. Getting uncomfortable started to become my new favorite thing to do. I was at least confident enough to pursue this myself. I had minimal experience so far with diet and training, but this was a great way to obtain it! I began 8 weeks of trial and error with nutrition, cardio, and weight training. I was getting by on a meal plan I had created for myself (bland AF), Nothing but chicken, green beans, and almonds. Truly I felt like garbage, but damn did I start to look better than ever. Long story short, I competed at the end of that 8 weeks and I WON FIRST PLACE. What many people do not know is that I almost let my old ways get the best of me. I LEFT the competition just as Bikini was lining up to get on stage and was content with my failure as long as I didn’t have to get up there. A middle-aged woman, a competitor from backstage to whom I had introduced myself, realized that I wasn’t in line and somehow found me in the audience and grabbed my arm and dragged me backstage, into the line, and off I went. A moment that changed my life forever! You can bet my confidence began to soar after that day. The biggest pivot of MY ENTIRE LIFE all happened in that 24 hour period.
What I didn’t like was that I was so restrictive during this whole process that I took off like lightning on cake, cookies, cocktails, you name it! And every time, I gained more weight than I started with! Putting me back at square one. Man, it was brutal, but I loved competing and was willing to drag myself into the ground for as long as it took to get up on stage. That reward was addicting. I competed twice after that first show, but one thing was different...I began counting calories and rewarding myself once in a great while with a bag of M&M’s or something sweet and small once a week to keep my mind right. It just made sense to me that maybe if I didn’t remove them entirely, I wouldn’t feel like I needed to squeeze everything in post-show, before the next prep. This was when I found flexible dieting and began utilizing it to my benefit.
In 2015, Team Casey came about! This was after a few more shows and me obtaining my pro status, I had a few friends ask me to coach them into competitions. I took all of the experience and knowledge I obtained in the last 2 years of coaching myself and hit the ground running. At this time, they were paying me $200.00 for 12 weeks of nutrition and training and receiving all of me all of the time. This led to MANY 1st and 2nd place victories for my “clients’ and it caught on like wildfire! I was a competitor who coached myself and coached others. That was unheard of! My Instagram quickly turned into a Fit-stagram. At this time my team of girls had no team name and I was too humble to put any name on it. This was just something fun I was doing to help these girls accomplish their competition dreams.
Then one day I jumped on Instagram and #teamcasey was being born. The girls started hashtagging #teamcasey and #teamcaseysamsel in everything that they did. Soon after I found myself ordering my first round of “Team Casey” gear and shipping them out. I couldn’t believe that this was turning into my life now. The most unconfident, indecisive teenager now helping other women achieve their dreams! LIKE WHAT!? It finally hit me the hardest (for a mental picture, I fell to my knees), when I saw that first IG post of one of my girls wearing MY NAME ON THEIR SHIRT. To be represented by girls that I had given my all emotionally and mentally, was the highest reward I have ever felt in my entire life up to this point.
My newly grown confidence over several years led me to become the COMPLETE OPPOSITE of who I was and how I felt. It impacted me so much that, a few years later, my focus and undying need for more brought me from a lazy, sad, victim state to being the NUMBER 4 BIKINI ATHLETE IN THE WORLD in 2017. I became an official ambassador for flexible dieting, and health inside of competing. I was now a role model to thousands of women. I NEVER would have thought this would be my life when I made my decision to change. I will never go back to who I was before this. This was the summation of everything I have invested in. It came so quickly and went so quickly, but from it, I pulled more motivation to continue pursuing a life of confidence and spreading it.
Fast forward to now, my entire life is dedicated to helping others. When I decided that I was confident enough to share my experience and expertise with others, my life and vision expanded. In 2016, I made a full-time business out of CHANGING LIVES FOREVER. I left my unpredictable, unenjoyable job and never looked back. My time and money investments gave me the opportunity to move to another state, live in a big US city and thrive, wear the wedding dress of my dreams, buy a house, adopt 4 of my best friends (my cats), and hire assistant coaches to help me live my ultimate dream of helping others. Being a Coach has changed my life and I will spend the rest of my life giving back to every woman looking for the support, help, guidance, and will to EMPOWER themselves to feel this feeling that I now carry with me every single day. I am unstoppable and I no longer converse with the girl I was 10 years ago, but she is a part of me subconsciously pushing me to always become a better version of myself, and I thank her.
In July of 2021, our lifestyle team grew rapidly because of our mission and our methods. Our successes are many and women just keep coming forward to open up to transformation. Because of this, the Team Casey lifestyle team was dissolved and revolutionized into THE FIT FEMME PROJECT. The Women's Only, Abundance Fitness Coaching company. Since then, we have grown tremendously with women who deeply desire more for themselves inside and out.
"The body will not go further than the mind can carry it. Your mind is a powerful tool in obtaining the life you want."
I am surrounded by newly confident women every single day of my life and to see everyone that comes our way, reborn into their true potential is the new typical. If you were invited to join Team Casey or The Fit Femme Project, we know that your goals have evolved and grown and you’re now chasing them with a completely different mindset. What you learn from Team Casey and The Fit Femme Project will impact the rest of your life in positive ways and will continue to...forever.
The Fit Femme Project is home to hundreds of women who have tried what feels like everything to obtain their fitness goals and finally invested in a fitness EXPERIENCE that is about more than just nutrition and training. Our coaching creates a goal ceiling so vast and high that our clients are not limited to succeeding in just their fitness goals. We provide a transformative experience that removes the fears of trying to lose weight, by applying unique, simple, and effective methods to each woman individually based on their personal hurdles and struggles to show them that they do not have to take away from their minds and body in order to get what they want, but give more to themselves in order to do more, show up better, and fulfill their body goals once and for all.
My companies are the fuel that sets my soul on fire. I am energized by every success story and transformation.
Mark my words, The Fit Femme Project will be the leader of the largest pivot in Women's Health and Fitness. Our dreams are big, our fitness experience is profound, and yours should be too.
Much gratitude xo,
Casey Samsel
I was 10 years old when I started "Pet Club" in my backyard...
I coordinated meetings in our tent, planned fun after-school events, and strived to encourage my friends and neighbors to educate themselves on their pets so they knew how to care for them properly. My goal was to bring a life experience to every pet that was nurturing, loving, and fun through education and actual experience of owning many, many pets.
I was a big animal lover and still am. I have always been one to take on a lot of tasks at one time, even at such a young age. While my Dad did most of the "clean-ups", I helped when I was not at school and I was there to enjoy the ways of each and every animal I owned. Turtles, snakes, lizards, cats, dogs, birds, rabbits, mice, rats...seriously you name it, it had gone through that house at least once. I was an only child, so intrigued by these creatures.
The part where this all makes sense...is when their time would come to leave us, I would always wonder about the 'whys' of their complex lives. Their lifespans are all different because their conditions, experiences, lives, and chemical makeup was all different. To further my point, I would adopt animals with physical limitations just to make sure they had an owner and friend that they could count on to give them what they needed to go through life happily and as healthy as possible. And you can bet that they did.
My pets were my education and my first awards in "Pet and Toy Parades" (queue little girl holding 5-6 different species of animals at once with none of them trying to digest each other). Then I grew up and life started getting faster and I had less time for my "Pet Club" and my pets. I stopped adopting and buying and eventually slowed the researching, learning, and helping others learn. I was always missing this aspect of my life greatly and up until about 8 years ago, I realized that my passion had actually just pivoted over the last 20 years from educating others on their pets so they could live a happy and healthy, long life to living a long, healthy, happy, and rewarding life myself.
From about age 12 to 22, I had opened over a hundred books and none of them intrigued me more than biology and sciences. I always knew I wanted to understand the body and mind better. To be able to do this through animals and humans, gave me the spark I needed to know what I wanted to do when I graduated high school. I wanted to educate myself to educate others (teach) and I wanted to be able to create my own path for how to teach it (lead). I graduated and went to college and tried 3 different majors and not one snagged my heart. I left college and set off wandering. In 2013, I wandered right into the very first day of what will be potentially the next 50-60 years of my life.
During the time between 2013-2017, I went from being someone who didn't understand the importance of nutrition and movement for the human body, to being 4th in the entire world for Bikini Bodybuilding at the Olympia. In those 4 years, I rediscovered my deep love and appreciation for deeply understanding a living thing and trying to improve it physically, mentally, and emotionally. For years, I did research, experimented, participated in my own trial and error, attempted new challenges, and kept on learning every step of the way. My undying love for animals still exists. You can find me at home obsessing over my 4 cats. All are resilient in their own way and I always stay informed on their well-being and try to provide them with the best life and care possible.
To this day, I hold in my heart a special place for the less fortunate animals with physical ailments. Their resiliency is inspiring and emotionally challenging. But, I wouldn't have it any other way. In 2021, the Fit Femme Project was founded. An entire idea based on the glowing resilience of women with life-changing limiting factors and beliefs, lack of education, in need of encouragement and support, and who truly need a profound, deeply rooted abundance focused plan that is based on what THEIR body wants and needs to bring about the changes they want to see mentally and physically. A plan and strategic yet fun approach that gives back and provides more inside of a fitness journey, rather than restricting or removing aspects of it.
We have seen women completely transform their minds, then their bodies, then their entire lives in just 3-9 months' time just by meeting them where they currently are mentally, physically, and in the time of their life in which they choose to begin their life-changing fitness experience. Any woman can achieve her dreams 1 step at a time if they start right where they're at without skipping the fundamentals of science AND practicality.
I never thought that "Pet Club" was a sign to change the way we think about Women's Health and Fitness in relation to their outer and inner physical being...but in the last few years, if ABUNDANCE thinking has taught me anything...it's that you can have anything that you have ever wanted, you just have to be open to receiving it and be willing to work hard for it.
